Saturday, August 26, 2006

It's About Quality, Not Quantity

When it comes to marketing, no team has been as aggressive and innovative in recent years as Oregon. With various websites, billboards, uniform designs and even personalized comic books for recruits, the Ducks are second to none in getting the word out. This brings us to the 2006 poster schedule. Actually, this is one of six posters produced by Oregon, all of similar design, and you can view the rest by clicking here. Our reaction? This is one ho-hum effort, folks. Innovative isn't the proper word here. Uninteresting seems to fit the series. Maybe it's just that we've come to expect more from the No. 1 marketing team. And maybe they've gone to the well one too many times. Thanks to Marc for this. The featured list: Wyoming, Nevada, Kentucky, Clemson, Fresno State, Rice, Alabama, Oklahoma, Toledo, Vanderbilt-Tennessee, Washington State-Washington, Brigham Young-West Virginia-Northern Illinois, Oklahoma State, Northwestern, Louisiana State, UCLA, Ohio State, Mississippi State, Auburn, South Carolina, Arkansas, Florida State, Florida, Iowa State and USC. Send an image or link of your team's poster schedule to dawizofodds (at)

1 comment:

Michael Pigott said...

I'm telling you. Donatella Versace is some how involved.