An attorney for a disgruntled investor in a failed sports marketing firm said former USC tailback Reggie Bush was "a founding member" of the venture, according to
a report in the Los Angeles Times. Previous reports have connected Bush's stepfather, LaMar Griffin,
pictured below, to the creation of New Era Sports & Entertainment and not Bush. The Times report says Bush and Griffin proposed the agency as a way for the Heisman Trophy winner to avoid paying a percentage of his earnings to an established agent when he turned professional. Attorney Brian Watkins, who represents Lloyd Lake, one of New Era's partners, told the Times that Bush was at several early meetings of the agency and that Bush also introduced USC teammates to New Era backers Lake and Michael Michaels. Jordan Cohen, who represents Michaels, called Bush "a founding member" whose "presence would then attract additional athletes to sign with the firm."
An attorney for a disgruntled investor in a failed sports marketing firm said former USC tailback Reggie Bush was "a founding member" of the venture, according to a report in the Los Angeles Times. Previous reports have connected Bush's stepfather, LaMar Griffin, 
pictured below, to the creation of New Era Sports & Entertainment and not Bush. The Times report says Bush and Griffin proposed the agency as a way for the Heisman Trophy winner to avoid paying a percentage of his earnings to an established agent when he turned professional. Attorney Brian Watkins, who represents Lloyd Lake, one of New Era's partners, told the Times that Bush was at several early meetings of the agency and that Bush also introduced USC teammates to New Era backers Lake and Michael Michaels. Jordan Cohen, who represents Michaels, called Bush "a founding member" whose "presence would then attract additional athletes to sign with the firm."
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