Pushing a Heisman Candidate Over the Top

Promoting a Heisman candidate used to involve something called the U.S. Mail. You probably remember licking a stamp and throwing the envelope in a big blue box on a street corner. The contents somehow ended up on a doorstep about a week later. How strange it all seems now with the Internet at our fingertips. The folks at USC have embraced technology and used it to the full extent this year, promoting its Heisman candidate — or in USC's case Heisman candidates — by posting videos of Reggie Bush and Matt Leinart. And if you think USC was ashamed of the illegal "Bush Push" that got Leinart into the end zone at Notre Dame, think again. It's a key ingredient of both videos. The school also pushed receiver Dwayne Jarrett, who was a candidate for the Biletnikoff Award, with another video, which can be accessed on this page.