Thursday, May 17, 2007

The Science of Sweat

The 40-year marriage between Gatorade and Florida has been a lucrative one, with the university reportedly making $100 million in royalties. That doesn't count the free advertising from a commercial starring college football broadcasting legend Keith Jackson, above, glorifying the creation of what has become the official sports drink for every major pro sports league, the bowl championship series and 60 Division I-A universities.

The contenders have been many, but Gatorade remains the king of sports drinks. But what is the secret?

The site Basketbawful suggested last year that it was the phallic design of the bottle, and it provided photographic evidence to go with its summary. "The bottle that contains the most popular sports drink on the planet looks like a big, thick, throbbing penis, from the clearly defined and strangely textured head to the perfectly tapered shaft. The only thing missing are a few well-placed veins."

OK, then. ...

It does appear that Gatorade is the stuff of Ron Jeremy-like legends, and it has even drawn the interest of Darren Rovell, who wrote a book and maintains a blog about the stuff. But what if Gatorade had been developed elsewhere. Say at Texas A&M. Would it then be called Aggirade?

1 comment:

Erik said...

No to the T A&M question, but it's a good thing we don't have to drink FSU's Seminole Fluid.