Mark Silverman, president of the Big Ten Network, conducted a chat Thursday to answer questions about the network, which is scheduled to begin telecasting in August. It's part of the network's media blitz that is designed to win over fans, who then pressure local cable companies into carrying the network. The cable company caves and raises rates, thus passing the cost onto fans. Most of the money, of course, ends up in the pocket of the Big Ten.
Fans never get it and fall for it hook, line and sinker. However, one fan who identified himself as Billy from Cicero knows the game, and he somehow had his prank question get posted during the chat. We suspect the Big Ten will eventually realize this was a prank and will edit the transcript, so we saved a copy for the world to see. Judging from his response, we're not sure Silverman knew what was going on.
Thanks to Kevin of We Are Penn State.
Update: As predicted, transcript has been edited and the question and answer removed.