Wednesday, June 11, 2008

Sporting News Reinventing Itself

In yet another sign of the changing media landscape, the Sporting News announced that it will begin a free digital daily sports newspaper on July 23 called Sporting News Today. It will deliver scores, statistics and national stories to subscribers' inboxes every morning.

The weekly print product will be redesigned and reintroduced as a biweekly publication on Sept. 1.

Publisher Ed Baker told the New York Times that he expects circulation, currently at about 700,000, would drop by about 100,000 as a result of the moves.

"We came to the quick realization that digital is where it's at," Baker said. "Sports fans want on-demand information."

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