If you believe the sales pitch the Big Ten is spreading, there isn't a person walking the planet who doesn't want the Big Ten Network. And if you believe the spin the recently created site Putting Fans First is putting on the network, then the Big Ten is out to reach into every consumer's wallet.
While there is a stitch of truth to each argument, we have to ask: Who is behind Putting Fans First? A close look shows that the site acknowledges receiving corporate support from Comcast, which has been involved in a heated dispute with the league over the network. In other words, Putting Fans First appears to be the work of cable companies.
Regardless, this is where we stand at the moment: The Big Ten continues to pressure cable companies (through die-hard and numerous idiot fans and the lapdog press) to carry its network on the basic level of service. This would result in all customers being charged for the network, even those who don't give a hoot about the Big Ten. It would create a money gravy train for the league because every consumer gets charged. Evil stuff, but thankfully, this plan has failed.
Nonetheless, there are fans who want the network, and here is what should be done to make everybody happy in this 11th hour: Put the network on a premium level, allowing those fans who wish to subscribe to the network to shoulder the financial burden. This way, even if your neighbor doesn't want the channel, you can still get it by paying a few extra bucks. Sounds fair enough, doesn't it?
OK, boys, now is the time to get this settled. If you really want to put fans first, you'll do the right thing. It's that easy.
Thanks to the Midwest Correspondent.