Wisconsin officials have put a stiff-arm on a Texas high school and forced it to find a new logo.
Wisconsin's logo, left, was trademarked 11 years ago. Then came word that The Woodlands High in the Houston suburb of the same name was using a slanted W, right. Wisconsin said the high school's logo was too similar and that the use of it diluted the Badgers' identity and reduced the value to the university.
"I honestly don't think it's all that big of a deal," Woodlands High senior Kevin Waller told Houston's KTRK-TV. "I mean, we're all the way down across the country."
Woodlands is not alone. Wisconsin reportedly has asked 40 schools in 26 states to change their Ws.