Monday, December 11, 2006

Start Spreading the News

It's always easier in the newspaper business if you know what's coming, and Troy Smith's victory in the Heisman voting could be seen from a mile away. So it made the planning easier for the Columbus Dispatch and Cleveland Plain Dealer. Leading to Smith's victory, the Dispatch published a daily page that honored each of the Ohio State players who have won the award and the paper is selling prints online. In Cleveland, Smith's Heisman moment dominated play on the front page.

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